First, I'm not a big fan of this liquid drug, second, what I know about the coffee life style in Saigon is little. Vietnamese love coffee. Male, female, elder, younger. Morning. Afternoon. Evening. Anytime in a day, raining days, office hours. By weekend some spacious coffee shops with aircon could be a favourite gathering place for family, with kids running around, screaming in joy.
I can't spend hours and hours there, to play with my laptop or Ipad as many people do these days. I also can't sit there just to "tám" (a popular jargon, i.e to chat, to gossip, to blah blah blah...). The word "coffee" doesn't mean a drink to us anymore, it's like a socialised activity, a company of good friends, a romantic date, a business meeting...that we can't live without.
Cafe phin - a favorite choice for majority of Vietnamese in Saigon.